About Us

Welcome to Coastal Kidswear — Your Happy Place for Littlies and Life on the Go! 🌞

Hi, I'm Jodie — mum to two gorgeous girls, lover of all things practical and pretty for kids, and founder of Coastal Kidswear, your go-to store for everyday outings, beach days, back-to-school, and beautifully practical living.

This little shop began with a big dream and officially came to life in 2016.  Our own daughter lives with anaphylactic allergies, and I quickly learned just how hard it can be to find products you can truly trust — ones that let your family get out and enjoy life without the worry.  I wanted to create the store I wished I had: a place that felt safe, inspiring, and packed with handpicked products that make everyday parenting easier, whatever the outing.  So I built it — and here we are.

Thoughtfully Curated, Mum-Tested & Kid-Approved ✅

Shopping for children can be overwhelming, so I have done the hard work for you.  Every product you find here has been lovingly selected, tested by my own family, and chosen not just for how cute it looks (though cuteness is a must!) — but because it works, and because it's safe.

From leak-proof bento lunch boxes and insulated bags built to handle the Aussie summer heat, to durable backpacks, educational toys, beach gear, and magical Elf on the Shelf accessories, everything is carefully chosen to help you create joyful, stress-free moments with your little ones — whether you are packing for the beach, school, or those cheeky December mornings!

Your One-Stop Shop for Beach Days, Back-to-School & Memory-Making Magic ✨

We specialise in:

• ✨ Stylish, functional lunch boxes & insulated bags that keep food fresh and cold, even in the heat
• 🏖️ Coastal-inspired beach gear for sunny days out
• 🎒 Durable backpacks for school and beyond
• 🧠 Playful, engaging educational toys to nurture young minds
• 🎄 Whimsical Elf on the Shelf accessories to help create cherished family traditions
• 🌱 A commitment to eco-friendly materials wherever possible

All dispatched within 24 hours from the Sunshine Coast, Queensland.

Exceptional Service, Just Like You Deserve 💛

At Coastal Kidswear, customer care is everything.  Whether you need product advice, help with your order, or just want to chat about the best lunch box solution or Elf antics — I'm here to help.  Orders placed by 12 noon (Mon–Fri) are dispatched within 24 hours, so you can shop with confidence. (Pre-orders and personalised goodies may take a little longer, but they're always worth the wait!)

Thank You for Supporting This Mum-Run Small Biz

When you shop with Coastal Kidswear, you are not just getting thoughtfully curated kids essentials — you are supporting a small, family-run business that truly cares, and one that was built from a real understanding of what it means to keep your family safe while still getting out and enjoying life.

Thanks for being here and for letting us be a part of your family's everyday moments and magical memories. Whether it's the first day of school, a beach day adventure, or Elf-on-the-Shelf excitement, we are here to help make it all that little bit easier (and a lot more fun!).

Happy browsing, happy lunch box packing, and here's to creating beautiful memories with your little ones.

Warm wishes,
Jodie
Founder of Coastal Kidswear ☀️